Coinbase Future Market
Agency: Invisible North
Role: Senior Experiential Designer
Creative Lead: Michael Pigozzi, Delaram Pourabdi
Art Direction and Graphic Design: Christian Montoro
3D Support: Julia Morris, Sean Dwyer
Content: Kodi Najm
During NFT.NYC 2022, Coinbase rolled out its proprietary market platform, Coinbase NFT. The brand sought to promote the tech driving its platform and engage users to try out Coinbase Wallet while also showcasing talent featured on Coinbase NFT. From June 21st to June 23rd, guests visited Coinbase's offsite space, created a wallet to gain entry, and explored a fully digital art gallery. In addition to viewing art, guests were able to broadcast pieces of their own collection to most screens in the space. Outside of the gallery experience, Coinbase scheduled presentations and discussions with major figures in the NFT art scene, all culminating in celebratory party sessions within the tech-clad warehouse space.
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