NBA All-Star Weekend Creator House
Agency: Invisible North
Role: Senior Experiential Designer
Creative: Adam Gardner, Yi-Ching Sung
Content: Kodi Najm, Tommy Petrosky
For three days of the 2023 NBA All-Star Weekend in Salt Lake City, Invisible North flipped a raw, former retail space into a stage for social content capture. In addition to hosting a variety of NBA-affiliated influencers during daytime hours, the Creator House also acted as a meeting space for the League's global marketing team, with part of the first day devoted to internal presentations and meetings.