Nordstrom Holiday 2026 - New York City
Agency: Invisible North
Partner Agency: Invisible Dynamics
Role: 3D Design Direction, Experiential Design
Art Direction: Izabela Melon
Graphic Design: Codie Marie
3D Design: Jackie Requima, Celine Moumne, Serena Winter
Content Capture: Kodi Najm
Content Capture: Kodi Najm
Invisible North and Invisible Dynamics (no relation) teamed up to deliver a one-of-a-kind holiday experience for Nordstrom across two markets. Beginning in NYC, at the brand's flagship store, and ending in Seattle, where the Nordstrom family first set up shop, "Oh What Fun!" led guests on an interactive journey across all floors of each location. Along the way, each sense became an experiential focal point—waypoints could be touched, heard, and even smelled. As the primary 3D design voice on IN's team, I was responsible for translating ID's concept vision into true physical footprints in both NYC and Seattle, from high-level consumer flow to scenic production.
Prompt Visuals From Partner Agency
Live Event
