Klarna at NBA All-Star Weekend 2022

Agency: Invisible North
Role: Experiential Designer
Creative Lead, Art Direction, Graphic Design: Christian Melgar
Strategy: Drea Velazquez
3D Support: Julia Morris

To build awareness around their payment program, Klarna teamed up with Invisible North to activate at Cleveland Public Square. Programming was spread across several days and featured interactive skill challenges, merch giveaways, and most prominently, an appearance by Zach Lavine of the Chicago Bulls. The central point of our physical build was a historic basketball shoe display curated by Gerard Starkley, a notable sneakerhead who provided five pairs of game-worn Michael Jordan shoes. 

I was the main 3D and experience designer for Klarna's ASW build and worked closely with the creative director to translate initial pitch concepts into a physical space. I was responsible for developing the look and feel throughout all creative rounds and defining the consumer journey as our overall build developed. 
Visualization
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