PUMA Suede Zine
Role: Art Director, Designer
Agency: Team Epiphany
As a part of their 2021 back-to-school campaign, PUMA developed "Suede Zine", a collection of articles and artist journals focusing on the brand's flagship shoe. The 44-page editorial was seeded nationwide to various influencers in addition to having a festival presence at Rolling Loud and Made in America.
I was responsible for Suede's art direction and creative execution, from designing the campaign identity to developing all graphic and illustrative elements within the physical 'zine. Additionally, I assisted in translating all content from print to digital, working closely with a developer to bring Suede's web presence to life for both mobile and desktop.