STARZ at Mary J. Blige's Royalty Tour
Agency: Team Epiphany
In the summer of 2019, STARZ partnered with Mary J. Blige during her Royalty Tour to promote one of their most popular series, Power. A small popup booth was established outside of the venue at each tour stop and featured a game show-style wheel to be spun for product distribution alongside a Photo Booth featuring notable locations from the show.
Creative needs ranged from booth graphics and configuration as well as design for collateral pieces. As the design lead, I handled both spatial and graphic design rounds, working closely wit STARZ to hone in on specific branded asked for each element.