"The New Standard" By Glenfiddich
Role: Art Director, Designer
Agency: Team Epiphany
In the late summer of 2021, Team Epiphany facilitated a collaboration between Glenfiddich and two notable names in men's fashion, Waraire Boswell of WARAIRE and Jack Carlson of Rowing Blazers. Over the course of several weeks, limited runs of high end, co-branded product were released via microsite.
As the sole design presence on the project (outside of motion graphic execution and video editing), I was responsible for creating a graphic identity to be used for the microsite, packaging, and any promotional material the agency generated for the multi-brand effort. Additionally, I designed the both the physical kit to be sent to partners and the interface for the microsite that hosted product, designer bios, and general information about The New Standard.