What's Good Harlem - Curry 9 Launch Event
Role: Experiential Designer
Agency: Invisible North
Under Armour partnered with Sesame Street to release a limited edition version of the Curry 9, the brand's latest sneaker under the Curry label. In October of 2021, a promotional "block party" was held at Rucker Park in NYC, which featured a morning of games between premiere high school teams, live DJ sets, and food from local vendors.
Invisible North was tasked with generating a co-branded experience that would live alongside court programming. Drawing heavy inspiration from the set of Sesame Street, we designed a standalone, outdoor structure imitative of a city block that featured elements from all brands in the partnership. Attendees were invited to partake in a wide array of activities all housed in the build—from photo ops in a Steph Curry-branded bodega to a high score competition via a pop-a-shot wrapped in yellow bird feather graphics.
As the primary experiential designer throughout the project's lifespan, my role was to translate initial IN vision to build and to design reactively to to client feedback through each round. I also developed graphic elements used throughout throughout the build, as well as the "What's Good" identity that was chosen to brand the event.